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BRAND IDENTITY / PACKAGING / LOGO / COPYWRITING / WEBSITE / & MORE
Like all great brands, Wing Room, started out of a necessity. When COVID hit, all restaurants started to really feel the burn, and that wasn't just from the atomic flavored wings. Restaurants had to pivot into sub brands called "Ghost Kitchens". These new additions allowed to maximize kitchen profits, with new revenue sources.
While online brand presence is at it's most valuable, I had the opportunity to create Wing Rooms logo and brand identity from the ground up. The logo mark's conception was built from combining a chicken, door, wing, or buffalo. The final mark is shown throughout the branding here.
WING
ROOM
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